Portfolio
A select few of dozens of clients I have done work for.
Cape Light Compact
Graphic design and marketing services for brand outreach
Graphic design services for stakeholder engagement and outreach
Graphic design and marketing services for brand outreach
NYSERDA
FEMA
Seattle City Light
Southern California Edison
Graphic design services for annual report for stakeholders
Graphic design services for annual report for stakeholders
Industry: Energy Utility
Request: Cadmus supported Cape Light Compact, an energy services provider for Cape Cod and Martha’s Vineyard, with the design and implementation of marketing and advertising campaigns to drive participation in the Compact’s energy efficiency, clean energy, and demand response programs.
Role: Designed assets for emails, blogs, social media, video, direct mail, and digital and print ads.
Hats Worn: Graphic designer, photographer, videographer, video editor, storyboard artist, director
Cape Light Compact
Industry: Energy and Infrastructure
Request: Cadmus was hired to support and facilitate technical working group meetings, encourage dialogue and advance common understanding among a variety of stakeholders revolving around NYSERDA’s production of offshore wind turbines in the New York Bight.
Role: Collaborated with project manager and subject matter experts to identify knowledge gaps and FAQs surrounding offshore wind to create a series of factsheets and graphics to be used at the working group meetings and hosted on their website.
Hats Worn: Graphic designer, marketing strategist, copy editor for accessibility
NYSERDA
Industry: Government
Request: Cadmus provided support to address the agency’s most complex response and recovery challenges across a diverse range of task areas, including program analysis and management support; doctrine, guidance, and tool development; recovery field operations and SLTT technical support; and regional support.
Role: Led the project manager and client through the design process and created a fresh and exciting look for their annual report while staying within FEMA’s brand guidelines.
Hats Worn: Graphic designer, SME liaison
FEMA
Industry: Energy Utility
Request: Cadmus worked with Seattle City Light to develop the public-facing 2024 Integrated Resource Plan (IRP) Progress Report, an update to the 2022 IRP that addresses changes in customers’ power needs, existing power supply, and assumptions on new energy resource technologies and costs over the 22-year period - 2024 through 2045.
Role: Led the creative exploration for a unique and distinct story flow and presented the clients with a more innovative way to present typically boring and dry content.
Hats Worn: Graphic designer, SME liaison
Seattle City Light
Industry: Energy Utility
Request: The Energy Savings Assistance Program is a Southern California Edison (SCE) program administered by MAROMA Energy Service that aims to help eligible homeowners and renters improve their energy efficiency and electrify their homes. Cadmus was hired to help create grassroots marketing campaigns to promote their brand and new/evolving programs.
Role: Created a new brand standard based on their provided logo and delivered a marketing suite of materials such as postcards, door hangers, business mailers, and social media posts.
Hats Worn: Graphic designer
Southern California Edison
Sarah E. Booth
Contact
sarahellyn1@gmail.com
+1-978-761-8659
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